With the global wholesale market shrinking, it was time for Cherrylane Australia to pivot. They decided to sell online and direct to consumer. We were tasked with building this entire infrastructure - from their eCommerce website, marketing software / automation, fresh imagery, new design and more.
What was done...Visit Website
We created a custom eCommerce solution for Cherrylane Australia using the Shopify platform. The website features a front-facing retail experience, as well as a wholesale portal which displays different pricing once you've been approved in the backend. Developed from the ground up, this solved the dilemma of a business which operates in wholesale and retail environment and who wants one management system for both.
Shot in our Melbourne based studio, we create regular eCommerce content and look-book photography for Cherrylane Australia.
"The team at Tekni are incredibly knowledgable and are our trusted outsourced agency handling everything from the website, marketing, photography and more. Couldn't recommend them higher! "