client
Pidapipo
Forget everything you know about gelato. The art of excellent ice-cream is a thing to be taken seriously, none more so than Lisa Valmorbida, who earned her choc-chips at gelato university and has brought them back to Melbourne for everyone to enjoy. Part gelateria, part grocery store, a trip to Pidapipó is a mouth-watering experience.
Ice-cream, you-scream, we all scream for ice cream
It was one creamy brief
Pidapipo came to us needing killer content for their seriously #FoodPorn 'Gram. We needed to highlight the fresh and seasonal produce that goes into each ice-cream, as well as the artisanal craftsmanship and labour - this ain't no factory operation. Little did we know, the images would receive such great feedback, with many publications and the City of Melbourne requesting usage.
What was done...
Visit WebsiteIt's all about telling a story
What we ate... did*
The production spanned over 3 days. We started at their flagship Carlton gelateria and finished in their second Windsor location. We shot a mix of images, focusing on the ingredients, production and interior.
