Forget everything you know about gelato. The art of excellent ice-cream is a thing to be taken seriously, none more so than Lisa Valmorbida, who earned her choc-chips at gelato university and has brought them back to Melbourne for everyone to enjoy. Part gelateria, part grocery store, a trip to Pidapipó is a mouth-watering experience.

Ice-cream, you-scream, we all scream for ice cream

It was one creamy brief

Pidapipo came to us needing killer content for their seriously #FoodPorn 'Gram. We needed to highlight the fresh and seasonal produce that goes into each ice-cream, as well as the artisanal craftsmanship and labour - this ain't no factory operation. Little did we know, the images would receive such great feedback, with many publications and the City of Melbourne requesting usage.

What was done...

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It's all about telling a story

What we ate... did*

The production spanned over 3 days. We started at their flagship Carlton gelateria and finished in their second Windsor location. We shot a mix of images, focusing on the ingredients, production and interior.