So Frenchy So Chic

So Frenchy So Chic is a single-day festival paying homage to all things French. From the music and live acts, to the food and the atmosphere. Everything. It’s for those who embrace different cultures; and those who’d like to try something a little different, while having immense fun in the sun. SFSC has grown rapidly since their inauguration 7 years ago, expanding from Melbourne into Sydney and soon-to-be London.

Une baguette, s'il vous plaît

Celebrating all things French.

We were tasked with creating digital advertising content that captures the essence of the So Frenchy So Chic festival. The content needed to be centred around the three pillars of SFSC - The music, food and of course, the ''joi ve vie''. We also needed to tie in promotional content with their main title sponsor, Renault.

What was done...

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Tres bien!

Content that stops you from scrolling to the next.

The event space is a saturated market. We wanted to create content that stops people from scrolling onto the next post. We decided that Stop Motion & GIF's would be the best - and in hindsight, we proved to be right. The content was widely received and helped tremendously in boosting sales of the festival.

"We love working with Tekni, they are dynamic, creative, professional and easy to work with. Looking forward to continuing the partnership in the years to come. "

Jean Francois, SFSC

Founder & Managing Director